Created back in 2011, the Coca-Cola Music Experience (CCME) set out to become the first Gen-Z-focused music festival, creating a strong link between the brand and teens through their passion for music. Twelve years later, it has fulfilled that aim, as the recent two-day festival, which was held at the Caja Mágica (Magic Box) in … Continue reading "More Than 300 GLP Fixtures Featured at Madrid’s...
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This year’s annual Coca-Cola Music Experience Festival took place again over two magical days at Madrid’s WiZink Center (this year under the name CCME Reloaded, to reflect the COVID-19 restrictions). The event was recorded for streaming only on CokeTV (the Coca-Cola YouTube channel) and Divinity ( https://www.divinity.es/). Celebrating its 10 year anniversary, despite the lack of venue atmosphere...