The Italian lighting manufacturer Claypaky has officially appointed Decomac as its new distributor in Brazil. The news was announced at ISE in Barcelona by Mauricio Brando, Area Manager for Latin America. The decision follows several months of strategic planning and signals what the company describes as a "new chapter" for Claypaky in the country.
Rather than continue with its previous distributor, Claypaky has opted to partner with Decomac, a Brazilian company with over 10 years of experience in the professional lighting and sound market. The announcement highlights the manufacturer's desire to expand its reach and support in Brazil, a key growth market.
Claypaky's new partnership with Decomac will see the latter providing full sales, technical, and after-sales support for the brand's extensive product range. This includes the company's popular moving heads, static lights, and digital lighting solutions.
"Claypaky is making significant investments in Brazil, reflecting our belief in the tremendous potential of this market," commented Brando. "Decomac has the expertise, infrastructure, and customer relationships to help us capitalize on this opportunity and take Claypaky to new heights in Brazil."
Decomac's CEO, Rodrigo Santos, expressed his enthusiasm for the new partnership, stating: "We are thrilled to become Claypaky's official distributor in Brazil. This is a perfect strategic fit, as Claypaky's cutting-edge products and solutions align perfectly with our customers' needs. We look forward to working closely with the Claypaky team to drive growth and deliver exceptional service and support."
The Claypaky-Decomac partnership is expected to be officially launched in the coming weeks, with joint marketing and promotional activities planned to introduce the new distribution arrangement to the Brazilian market.