Artistic Licence Engineering Reports Successful First Outing at ISE 2013

Artistic Licence Engineering exhibited for the first time at ISE 2013, reporting a successful show with many new visitors being introduced to the company.“It was a very positive show that provided an excellent forum in which to raise awareness of our expertise and products,” says ALE’s Managing Director, Simon Hobday. “There was considerable interest in our new Phase Detect Dimmer (PDD), which allows low-voltage, energy efficient LED fixtures to be powered and dimmed by a conventional phase dimmer.”

Crucially, the PDD can be retrofitted to an installation designed for conventional incandescent dimming, eliminating the need to rewire the building. The PDD powers the LED fixture using a DC voltage generated from a chopped AC waveform (see diagram below). By detecting the phase angle of the AC, the PDD is able to calculate the intended dimmer intensity. It then uses this information to modulate the DC, and so dim the LED to the required level.

Highlighting ALE’s broad expertise, another very different product on display at the show also attracted considerable attention. The company’s innovative new digital video-to-network converter, dVnet, received a great deal of interest from project companies and retailers needing to control low resolution media walls for display purposes.

“Following feedback from customers, a new feature has been added to dVnet that will allow remote console control of user configurable groups,” comments Hobday. “This adds a new dimension to dVnet as it not only allows remote control of the video conversion, but also gives remote control of groups of RGB pixels. This new feature is due to be released in a few months”.

Finally, a marked increase in overseas enquiries has sparked an initiative to expand Artistic Licence Engineering’s global distributor network. “The show’s international visitor profile enabled us to meet and select various new resellers. We look forward to making further announcements about this in the coming months,” says Hobday.